Needed Commodities, Products and Services For Hispanics

It is time to have a serious look at the silent population waiting to explode and wake-up. The marketing, advertizing and multi level marketing industries need to assess if they intend to make a real IMPACT. Quite honestly the signs are all there if organizations are not advertising to the Spanish speaking audience Spanish speaking people will not buy your products or your services; therefore, losing out on potentially, billions of dollars.

As Hispanic youth remain a larger consuming population in America (Hispanic 3.5 vs. non Hispanic 2.4), it is evident where the marketing industry needs to focus on. The median Hispanic age group is 25 vs 35 for non Hispanic; by 2010 the Hispanic population will nearly reach 50 million. The marketing advertising industry needs to identify those product commodities that attract Latino youth.

The Spanish speaking community will continue to use their native tongue as the primary language spoken at home for decades to come. This situation arises from the approximately 2/3 of US Hispanics are born outside of the United States, Continued immigration and Preservation of cultural identity. The question arises what does all this mean? What it means is that the marketing/advertising and MLM industries need to tune in, tune on and hop on a progressive ride of success that will be a win-win for all Americans; particularly, the Business community.

Marketers and/or marketing organization need to assess, review, project, estimate, forecast, and conduct evaluation design methods. To make a real IMPACT, plans for making a real business IMPACT are essential. The best way to make that IMPACT besides the internet is the utilization of Hispanic Television, infomercials, print media, radio and all other forms of business communications. The following companies, which are fairly young, will soon become conglomerates: Azteca America, Telemundo (13 years old and owned by NBC), Univision, Telefutura. There’s more not including Southern California Edison, Southern California Gas, Time Warner, AT & T, The Los Angeles Angles the Los Angeles Dodgers – the list goes on and on.

When it comes to online marketing, multi level marketing and/or American website design with a Spanish, Hispanic/Latino twist; No one – No one – No one has dared to venture out in establishing relationships with this huge market potential. Once tapped there will be no turning back as the above mentioned marketing industries will be welcomed with a gracious loving reception awaiting ready to spend with great food and Mariachis to celebrate your welcome. The Latino/Hispanic community by the way is primarily a Christian Faith based community with Catholicism being the core denomination.

The IMPACT needed to execute a Hispanic/Latino marketing plan of action will require due diligent from Americas marketing gurus.

Essential Marketing for Every Company, Product and Service

Consider marketing to be an ongoing process, rather than a discipline with a ‘start’ and a ‘finish’ and you are likely to reap far better benefits from your efforts.
Because marketing deals with an ever-changing entity: markets.

And markets are made up of dynamic, ever-changing buyers. They age, change their spending habits, adapt their tastes and their needs; people come and people go.

One of the most fascinating things about aging has been the realisation that I am no longer considered part of any real target market. No one fights to sell me property, insurance, furniture, music or fashion any more. I already have so many of those things. But if I want to replace a saucepan, I find they are now sold in sets. If I want one, I must buy six. Surely only newlyweds need six new saucepans…what on earth would I do with the other five?

And, let’s be honest, I am no longer sylph-like, so in more ways than one, I no longer fit the mould. I’ll only want a new home if I down-size; my furniture is mainly antique, not mass-produced; my music is mellow and has stood the test of time and I’ve bought all the insurance I can afford (and some I no longer can).

Marketers look to much younger people to buy most of their products: the teeny-weenies, the teenage hellions, the upwardly mobile or future families; in short, Generations Y and Z. On my part, that’s good! The only marketers who still bother me are banks (and if they checked my bank balance and debt load first, they’d leave me alone entirely!)

Where to start with a marketing mix?

Affordability is as good a guide as any. No SME would book ongoing national TV coverage, for instance. Not only is it unaffordable, but only large companies and franchise systems can service national response to great TV advertising.

Here are ten great commandments for successful management of the marketing process:

1. Your market knows what it wants. You may be bright; you may be clever, but the people who buy (or don’t) also have opinions and are easily swayed. Never assume you know what your market needs. Ask it! Tons of companies target markets that provide little of their income.

2. Continually ask questions. The best marketers have insatiable curiosity and questions reveal questioning, intelligent minds. Products fail daily because they are the wrong colour, are too big or too small…questions need answers; find them.

3. Back up all argument with evidential rationale. Argument without facts or proof to back it up is merely opinion. Just because we like something, doesn’t mean others do.

4. Lead with strong conviction. It’s management’s job to lead onwards into new territory. If your team grumbles and disagrees, get them to find their own answers, but don’t discount their opinions. Continually ‘pushing the envelope’ is essential to good marketing management.

5. Surround yourself with positive people. I’m in two minds about this…while essential optimists make every team easier to co-ordinate, I don’t believe marketing should forge ahead without relevant research, assessment and report-back. If people don’t like the taste, they’ll only buy the muffin once and sales will drop before the marketing campaign is done. Ra-ra people may bolster your confidence, but they could also easily miss essential detail.

6. Learn from your mistakes. If you don’t take risks and make mistakes, you won’t learn anything about your products, your services or your market. Marketing without ongoing research markets to a vacuum. Always aim to reach beyond what you already know.

7. Don’t do it alone. Whether you have an internal marketing team or you use an agency or freelancers, listen and include every opinion you can. Discover each person’s value and apply it to the tasks in hand.

8. Commit to generating momentum and dynamic activity. Campaigns include providing feedback, like researching target markets, product popularity, service needs and follow-ups. How many enquiries did your promotion generate? Activity based on logic generates momentum and gets results, creating confidence in the marketing process.

9. Hire people who are smarter than you. For true innovation, new ideas are essential and new ideas are generated, not learnt. Find people who think differently and, once tested, let them manage new initiatives. By all means, expect status reports, but give them relative freedom to operate.

10. Honour your failures. That’s right! With no failures, you’ve not learnt what your buying public doesn’t like! Whether you use this approach in product design, service orientation or in the promotional context, failures give you valuable contextual information for future decisions.

Internet Tools, Products, and Services for Internet Users

In the bad economy of 2010 or the good economies of the past, there have always been good and bad times to start a business. Traditional brick and mortar businesses often required inventories, cash registers, signage and building leases. The Internet offered a more streamlined approach for a start-up business; a domain name, hosting account, content and graphics. The actual service or product provider could now be a third-party.

There are many benefits to starting an online business. The real power of the Internet as a marketing channel can be best illustrated by considering that a person operating a computer out of a spare bedroom can reach a worldwide customer base. No other medium lends itself to this kind of opportunity and potential.

Online Business Opportunities can Only Increase Another enormous benefit is the availability of marketing resources available online and the great potential for analyzing marketing campaigns, site visitor behavior and sales efforts. Advertising can be approached in a number of ways based on budget and the target audience.

According to a September 2008 article in Entrepreneur magazine, online sales are growing at three-times the rate of traditional brick and mortar store sales. The same article stated that nine out of ten shoppers had switched to more Internet-based shopping because of the price of gas. A quarter of the people in the poll stated that they do as much of their shopping online as possible. This bodes very well for the online business model.

Guiding Principles for an Internet Business An online business does share some similarities with a traditional storefront business. You still need to treat your customers fairly and with reverence. You should have clearly stated policies that dictate how you do business and what customers can expect. It should be easy to do business with you. These simple tenets will help build your brand and reputation.

One of the surest means to success with an Internet business is to find a niche market that is under-served or an area where you have special expertise or knowledge. Filling one of these niches, where there is not a lot of competition, can help an Internet start-up business find a ready audience. This may be one of the single best ideas for starting a successful Internet business. It is a time-proven principle.

Online Business Basics

Some of the basic components of an online business include a business plan, a product or service, a hosting provider and domain name, marketing partners, business bank account, and in some cases, some type of e-commerce merchant service and/or a fulfillment service.

One big advantage of an Internet business is the capitalization requirements. Under-capitalization is what sinks many new brick and mortar businesses. Those physical businesses require big bucks for a building lease, employee salaries, physical signage and printed marketing materials. There are also insurance costs, inventory costs, yellow pages costs and the cost of gas. That last cost is your cost to drive to work every day.

Initial Steps to Start Your Internet Business Once you have determined a niche business that is undeserved on the Internet; think long and hard about your domain name choice. It can provide lots of benefits with SEO and help your prospective customers find your business. Your domain name should clearly state the business you are in or utilize a keyword or phrase that will help the search engines find you. Include a slogan or tagline that contains a keyword or phrase also. Beyond branding, your tagline will be seen by the search engine spiders.

Next, make certain to include a lot of content on your new website that relates directly to your product or service. Again, include keywords or phrases in the content, especially the first paragraphs on your homepage. Research the best keywords by using a service like the Google AdWords Keyword tool. Include a sitemap with your website.

Use Google AdWords or a similar marketing approach to get your business noticed. The other search engines also offer marketing programs. Join forums related to your business and post helpful suggestions for other forum participants. Make sure to have a profile that includes a link back to your website. Submit useful, value-added articles to article websites with a link back to your website in your profile. Your new customers will begin to find you after a couple of weeks. Treat your customers right and your Internet business will grow and prosper.

Make Money Online Selling Other Peoples Products and Services

You can make money online selling other people’s products and this can be turned into a full time business. Learn what you can do to make money online selling. You don’t need a website or a website or any experience.

For many years now I have been making money online and what I have learned is that anyone can achieve this with a little effort and the only thing that makes it hard is the person that is doing it. If you give up before you make your first sale then you will not get the confidence to push forward.

Have you ever made a sale online? If not then you may not have the confidence in online business and may believe that everyone is out to take your money when in actual fact, there are millions of entrepreneurs that make millions by specifically helping people one on one. There are many genuine people out there that genuinely want to help you but you may not let them as you lack the confidence.

Its that easy to make money online that you could make your first sale within a few days if you had the correct method and the willingness to take action or the determination to succeed. Its all about taking in the knowledge from successful entrepreneurs and putting that same method to work for you.

You can become an affiliate marketer today and sell someone else’s products to make a commission tomorrow, its as simple as that. But if you don’t have the correct method to make money online with affiliate marketing then you will fail or it will take you a long time to figure everything out.

Affiliate marketing allows you to sell products or services that you do not own. You can do this without a domain name or a website, it all depends on which way you wish to go and how much money you want to make. If you want to make the big bucks then you need a website but you have to start some where don’t you.

Business Blogging – How to Keep Your Blog Fresh and Promote Your Products and Services by Blogging

Keeping your blog fresh, with new posts and relevant content, may seem like a chore when you are first starting out. After you have been blogging for a few months it will become much easier. Here are some ideas for maximizing your business potential with your blog.

Read as many other blogs as you can. You can search for them over at Technorati, the largest blogging directory in the world. When you come across blogs that are similar to your topic, subscribe to them and begin to comment on the posts you can contribute to. You can then write a post about the other blogger’s post, and link back to it using a permalink. Also send a trackback so that the writer of the blog you are referring to in your post will know that you have done this. This will help you to build a relationship with that person.

You can also read books on your topic and do a book review as one of your blog posts. You might want to do this once or twice a month to share the information with your readers.

Set up a calendar each month and schedule your postings. This way you will never have to sit down at your computer and wonder what you will post about on that day. You can also take advantage of the feature all blogs have that allows you to write a post and have it appear at a designated time in the future. This allows you the freedom to write several blog posts in one sitting and know that they will post when you want them to appear.

Include a post on your blog that tells about something you are doing in your private life. I am a Rotarian, so once in awhile I will write about something that has happened in my Rotary Club. This will give your blog a more personalized touch, without taking away from your main focus.

Promote someone’s products or services every so often, if you believe they will be useful to your readers. In fact, promoting something, whether it is your product or someone else’s, will get your readers used to the idea that your blog is for business. If you never make an offer in your blog posts, people soon get the idea that you are writing casually and may never want to do business with you.

Blog as frequently as possible, at least two to three times each week, and you will be able to build your business very rapidly using these ideas.

Ideas to Increase Banking Sales Targets

Banks must increase their sales targets to stay ahead of new entrants to the financial services sector and maintain profitability. Banks can increase sales by offering a wider portfolio of products to existing customers and attracting new customers. Key to increasing sales targets is changing the culture of bank staff who have traditionally focused on service, rather than sales. Technology can help bank staff identify sales prospects and build long-term relationships with important customers.

Sales Culture
Encourage staff to offer additional products and services to customers. Explain that all bank staff have a role to play in selling. According to Bankers Online, branch staff do not join a bank to sell; they expect customers to come to them for help. Explain why the relationship of trust between bank staff and customers is a good foundation for selling.

Training
Provide product training for branch staff to help them understand the prospects for different products and the key customer benefits. Encourage staff to agree their own sales targets in conjunction with a manager and provide incentives for achieving or exceeding sales targets. Help staff to identify sales opportunities with customers at different life stages. Match lifestyle stages with products and services such as mortgages, life insurance, pension plans, personal loans for home improvements, investment advice and wealth management.

Profile
Use technology to provide staff with a profile of each customer. According to IBM, an effective sales system lists products the customer already uses, makes recommendations for future sales, describes previous product offers and includes a complete customer contact history. Focus on retaining top customers. Appoint a personal banker to provide service to top customers. Offer privileged access to advisory services and sell premium products to maximize income from the relationship.

Campaigns
Use corporate marketing material to run branch campaigns on specific products. Run local branch campaigns in conjunction with national campaigns to improve results. Use direct marketing techniques to target key prospects, based on customer profiles and lifestyle stages.

Business
Appoint a senior member of staff to build personal relationships with business customers. Provide business advice to small-business owners and give larger customers access to corporate business banking services. Run campaigns focused on business products and services. Use corporate marketing material such as business newsletters or business guides to maintain regular contact with customers.

Definition of Personal Banking

Personal banking encompasses the range of products and services offered by a bank to individuals. Included are checking and savings accounts, loans and mortgages, safe deposit boxes, certificates of deposit, money orders and bank drafts and travelers checks. This list is not exhaustive and is growing. Banks continue to grow the list of products and services they offer as regulations change.

Deposits and Reserves
In 2010, banks had some $7 trillion on deposit. Deposits at banks are used to create money and enhance economic activity. When you deposit money at a bank, the bank is required to keep some in reserve and is allowed to loan the rest. The Federal Reserve determines this reserve requirement. Even without the Federal Reserve’s requirements, banks would still keep money on hand to ensure that checks, automated bank machine withdrawals and withdrawals at the teller’s window are easily accommodated.

Creating Money
To understand how bank deposits create money, consider this simplified example. You deposit $10,000. The bank keeps 3 percent, or $300, in the teller tills. It can then loan out the remaining $9,700, which it does. The person borrowing the money purchases something, and the seller deposits the money back into the bank. The bank keeps 3 percent of this in the teller tills, and can loan out the remaining $9,409. This process will continue, and in this example your $10,000 of money creates over $300,000.

Bank Runs And Other Dangers
The same process that increases the money supply can lead to its shrinkage. The extreme case of this is known as a bank run. Bank runs have occurred in the United States roughly every 20 years since 1819. Bank runs happen when depositors feel panicked about the safety of their deposits. They go to the bank to take out their money without the intention of spending it or depositing it elsewhere. When this happens on a very large scale, banks have difficulty coming up with the cash and this heightens the sense of panic. To raise cash, banks have to prematurely call in the loans they made, and this can drive businesses to bankruptcy. In turn, this can in the worst of cases, lead to an economic depression.

Government Policy
The effects of bank runs are catastrophic, yet there are significant benefits to a banking system that creates money. Consequently, government policy makers continually monitor and regulate the banking sector to ensure depositors are protected. Perhaps the most visible sign of this is the Federal Deposit Insurance Corporation, which provides guarantees to bank deposits.

How to Use a Cost-Benefit Analysis to Make a Personal Economic Decision

Business owners and managers use cost-benefit analyses on everything from short-term purchases to long-term personnel decisions. In a cost-benefit analysis, businesses look at their current financial situation, consider alternatives and make choices based on the long-term financial benefit of those alternatives. Both business and consumer spending decisions involve many of the same facets, such as product or service cost, value and availability. The business principles behind a cost-benefit analysis can be easily applied to consumer spending and budgeting to help individuals make the best personal financial decisions.

Create a plan to track a month of grocery purchases. Tracking what you use and how much you spend can help you determine the exact cost of items, as well as your total spending.

List each item you purchase and where you purchased it, documenting each item’s total cost and unit cost. At most stores, the unit cost is found on the store shelf tag next to the price.

Write down all your purchases to track grocery spending.
Figure out the monthly cost of a particular item to calculate the amount spent annually on that item. For example, if you purchase 10 gallons of milk each month, you can project that you will buy 120 gallons in one year. If the unit cost of milk is $3 per gallon, you would spend $30 per month on milk, or $360 annually.

Find out how much your groceries really cost.
Choose an alternate source for grocery purchases, such as a wholesale club, to compare with the purchases made in a regular grocery store. In addition to item costs, consider variables such as club membership fees, availability of items and convenience.

Shopping wholesale can be less expensive.
Calculate the annual cost of a particular item purchased at the wholesale club using the same method you used to determine the annual cost of an item purchased at a grocery store.

Factor in the additional costs associated with the wholesale club, such as the annual membership fee and any surcharge added to each order. Compare the two annual amounts; subtract the smaller number from the larger one to see your projected annual savings. Consider the other factors, such as convenience and item availability, in your cost-benefit analysis to make your decision.

Marketing Strategies for Personal Selling

Personal selling is an important tool for marketing complex or high-value products and services, such as cars, computer systems, consultancy and financial services. Regular face-to-face contact is also essential for maintaining close relationships with a company’s biggest customers. While sales skills and personal qualities such as empathy, confidence and persuasiveness are key to successful personal selling, marketing services such as email campaigns, corporate advertising and sales promotion provide valuable support to the sales team.

Balance Internal and Field Sales Resources
Field sales representatives spend only part of their time face to face with customers. They must allocate time for prospecting for new business, maintaining contact with customers between visits and monitoring progress on customers’ orders. To give representatives more time for personal selling, an increasing number of companies are recruiting internal sales representatives, according to Insidesales.com. The internal sales team can take responsibility for maintaining telephone contact with customers, following up sales leads and making appointments for field representatives, and liaising with internal departments responsible for meeting customers’ requests, such as sales order processing, production and logistics.

Build Company Credentials with Corporate Communications
Corporate communications activities such as corporate advertising, press releases and company presentations help to build confidence in a company. Corporate communications describe a company’s market position, experience, technical capability, product range, customer profile and financial stability. If a sales representative is trying to win a major contract, corporate communications help to convince the prospect that the company is capable of meeting its requirements. Corporate communications also can maintain a company’s reputation, which can be damaged by adverse publicity such as negative reviews on websites or in the press. Forbes notes that a poor reputation can result in serious sales losses, making it essential to support sales reps with positive communications.

Maintain Customer Contact with Email Campaigns
Running email programs helps companies maintain contact and build relationships with prospects and customers between sales visits. Send existing customers newsletters to keep them up to date with developments in the company as well as personalized email alerts about product or service announcements relevant to their business. Email also can help nurture sales leads and support the efforts of the field reps. According to marketing specialists Eloqua, companies should run email campaigns in stages, offering prospects general company and product information, followed by detailed product information and invitations to a meeting. This enables companies to take prospects from initial awareness to a position where they are ready to meet a sales rep.

Encourage Purchases with Promotional Campaigns
Running a sales promotion campaign can help representatives close deals, increase sales or get more opportunities to meet prospects and customers. Offering special deals on new products, for example, can help reps meet or exceed their product launch targets. Promotional discounts or special offers, such as free delivery, can make customers and prospects more willing to buy or bring forward purchase decisions.

What Is Personal Selling?

One method of selling products and services that some business owners and representatives use is personal selling. Certain types of businesses, like companies that sell at customer homes, use this method of getting through to potential buyers. Know the ins and outs of personal selling so that you can use it to your advantage in your own business.

Personal selling is the process of developing a personal relationship with your potential customer in hopes of generating a sale. It is commonly initiated in a face-to-face sales meeting where an individual salesperson can engage another individual on a personal level. The seller relates to the potential customer by talking to the customer about his needs and relaying key benefits of the product or service. In some cases, the seller exchanges personal stories with the potential customer to build a stronger relationship.

Types of Personal Selling Positions
One type of business that commonly uses personal selling to draw sales is a car dealership. The salesman work one-on-one with potential car buyers to close the deal. Ladies who sell make-up to friends as sales representatives also use personal selling to accomplish their goals. Mortgage brokers also use personal selling when they talk to potential borrowers over the phone about their mortgage loan needs.

Matching Customer to Product
One of the key elements of a successful personal selling effort is to match the potential buyer to the exact product he’s most likely to buy. For instance, a used-car salesman must learn about the car buyer who walks into his dealership so that he knows which cars to show him. If it’s a man with a large family, the salesman might focus on SUVs and family vans. Once the seller accurately matches customers to products, the difficult part is done — he must now simply discuss the features and benefits of the offering.

Benefits
Personal selling is an inexpensive and often efficient way to sell certain types of products and services—particularly large-ticket items. It is also allows the company to stay in touch with customers to generate repeat sales. Some people simply prefer that a salesperson speaks to them about items they wish to buy before they commit to a sale. Also, some customers buy just because they like the personality of the seller in these types of transactions.