It is time to have a serious look at the silent population waiting to explode and wake-up. The marketing, advertizing and multi level marketing industries need to assess if they intend to make a real IMPACT. Quite honestly the signs are all there if organizations are not advertising to the Spanish speaking audience Spanish speaking people will not buy your products or your services; therefore, losing out on potentially, billions of dollars.
As Hispanic youth remain a larger consuming population in America (Hispanic 3.5 vs. non Hispanic 2.4), it is evident where the marketing industry needs to focus on. The median Hispanic age group is 25 vs 35 for non Hispanic; by 2010 the Hispanic population will nearly reach 50 million. The marketing advertising industry needs to identify those product commodities that attract Latino youth.
The Spanish speaking community will continue to use their native tongue as the primary language spoken at home for decades to come. This situation arises from the approximately 2/3 of US Hispanics are born outside of the United States, Continued immigration and Preservation of cultural identity. The question arises what does all this mean? What it means is that the marketing/advertising and MLM industries need to tune in, tune on and hop on a progressive ride of success that will be a win-win for all Americans; particularly, the Business community.
Marketers and/or marketing organization need to assess, review, project, estimate, forecast, and conduct evaluation design methods. To make a real IMPACT, plans for making a real business IMPACT are essential. The best way to make that IMPACT besides the internet is the utilization of Hispanic Television, infomercials, print media, radio and all other forms of business communications. The following companies, which are fairly young, will soon become conglomerates: Azteca America, Telemundo (13 years old and owned by NBC), Univision, Telefutura. There’s more not including Southern California Edison, Southern California Gas, Time Warner, AT & T, The Los Angeles Angles the Los Angeles Dodgers – the list goes on and on.
When it comes to online marketing, multi level marketing and/or American website design with a Spanish, Hispanic/Latino twist; No one – No one – No one has dared to venture out in establishing relationships with this huge market potential. Once tapped there will be no turning back as the above mentioned marketing industries will be welcomed with a gracious loving reception awaiting ready to spend with great food and Mariachis to celebrate your welcome. The Latino/Hispanic community by the way is primarily a Christian Faith based community with Catholicism being the core denomination.
The IMPACT needed to execute a Hispanic/Latino marketing plan of action will require due diligent from Americas marketing gurus.